Our mission

Founded by sisters Sylvie and Danielle, we are proud to create ethically made, timeless and size inclusive pieces that elevate your every day.

We hope you love your Dani Marie pieces as much as us! Here's a little more about us and our brand's mission.

The Brand

Named after our co-founder Danielle; Dani Marie is a celebration of femininity and curves.

We are a contemporary size inclusive womenswear brand
with ethically made styles to 'elevate your everyday'.

At the heart of our brand are thoughtfully produced designs that were born from our founder Danielle's struggle to find a
distinctive aesthetic of effortless and versatile silhouettes over a size 14.

Dani Marie consciously creates quality pieces with heart. We are
known and loved for our unique prints, flattering shapes and
elevated pieces that transport you from your everyday to a world
of endless possibilities.

Our Values


We are on a mission to create size inclusive clothing that is good for the environment.

We use fabric that is made from natural fibres, using organic and recycled materials wherever possible. 

We’re constantly researching and trialling the best in sustainable materials so that we can ensure our clothing is as sustainable as possible.

Our timeless, feminine modern classics are made to be worn again and again. We believe in slow fashion. 

Although our fabrics are made from natural fibres, our sourcing and buyer power as a start-up brand hindered by the pandemic, means that some of our fabrics aren’t as environmentally friendly as we would like them to be. We are continuously improving our design and sourcing so that we can work towards being a truly sustainable clothing line.

Our packaging is recycled and recyclable and the tags are made from 100% recycled paper.


Our clothing is manufactured in BSCI audited factories in Hong Kong and in India. We ensure that all our garment makers are paid a fair and generous wage with good working conditions. 

We will never use child labour.

As we grow, we will help them to expand their operations too. We care deeply for the welfare of every person that helps to bring Dani Marie to life.


We want beautiful, environmentally friendly and ethical clothing to be available for everyone - maintaining an accessible price point while not compromising on quality or at the expense of our garment workers.

As our dresses are made with natural fibres and produced in small batches.


We promise to be transparent about every aspect of our supply chain and the sustainability of our products.

We also love to share our journey with you and involve you in the design process.

If you have any questions or feedback, we would love to hear from you.